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Defib Supplies
Unit 6 and 9 Mill Hall Business Estate,
Aylesford,
Kent, ME20 7JZ,
United Kingdom
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Join Defib Supplies and Ebbsfleet FC in the #NoBraNoBarrier campaign, raising awareness about women's heart health and life-saving CPR.
At Defib Supplies, we believe in the power of knowledge and action to save lives. That is why we are proud to collaborate with Ebbsfleet FC through our #NoBraNoBarrier campaign. This partnership focuses on addressing a critical issue in women’s heart health: ensuring that women receive prompt, effective CPR and defibrillation during cardiac emergencies.
Heart disease is the leading cause of death for women in the UK. Yet, women are significantly less likely to receive CPR or defibrillation in a public emergency. According to studies, bystanders often hesitate to administer CPR to women due to concerns about physical contact or causing injury. This hesitation can cost precious time in situations where every second matters. Rapid CPR and defibrillation can more than double a person’s chance of survival during sudden cardiac arrest (SCA).
Our #NoBraNoBarrier campaign aims to tackle this issue directly. We encourage women to pledge their consent to have their bras removed during a cardiac emergency. This pledge ensures bystanders can act quickly, knowing they have the support of the women they aim to save. The campaign focuses on educating the public that proper defibrillator pad placement is crucial for effective shocks. Unfortunately, bras, especially those with underwire or thick material, can obstruct pad placement. Removing them helps improve the chances of survival.
Our collaboration with Ebbsfleet FC and Bra Off, Defib On is a perfect match. The team, known for their strength and dedication, understands the importance of heart health in sports. They are committed to raising awareness around cardiac emergencies and how to handle them. Through this partnership, Defib Supplies provides the team with essential defibrillators and training. This collaboration ensures that players, staff, and supporters have the tools they need to respond confidently in an emergency.
By joining forces with Ebbsfleet FC, we aim to reach a broader audience and encourage open discussions about women’s heart health. We want to ensure that women are not only equipped with life-saving knowledge but also have the assurance that their safety is prioritised. Together, we are breaking down the barriers that have made bystanders hesitant to act.
The #NoBraNoBarrier campaign addresses a common concern in public CPR: reluctance to touch or undress a woman during an emergency. This hesitation can delay life-saving measures like CPR and the use of an Automated External Defibrillator (AED). By encouraging women to pledge their consent in Bra Off, Defib On’s pledge, we make it clear that their preference is for quick action.
Their campaign has already seen positive engagement, with many women joining the pledge. This movement aims to empower bystanders to act without delay when every moment counts. It also educates the public on how to place AED pads correctly to ensure effective defibrillation.
This partnership is about more than providing equipment—it is about building a safer community. At Defib Supplies, we believe that no one should hesitate when it comes to saving a life. Our work with Ebbsfleet FC allows us to promote this message widely and ensure that people feel prepared and confident. The team’s commitment to raising awareness aligns perfectly with our goal of educating more people about cardiac emergencies and the importance of quick intervention.
With this collaboration, we hope to inspire other sports clubs and community groups to join the conversation. By spreading the word, we can create a ripple effect that saves lives. Explore our range of defibrillators designed to provide rapid and reliable assistance in emergencies.
We invite you to join us in supporting the #NoBraNoBarrier campaign. By taking the pledge, you can help us change the way people respond in cardiac emergencies. Visit our website to learn more about the pledge and how you can make a difference. Together, we can create a culture where saving a life always comes first.
For more information about our partnership with Ebbsfleet FC or to explore our life-saving equipment, visit our news section or our Instagram page. Let’s work together to ensure every woman gets the care she needs when it matters most.